H2 Hub

The new H2 Hub started from an idea from James Woo, the second-generation leader of a major watch retail chain store in Singapore. His vision was to create a new space for fine Swiss and Japanese Watches to thrive in, and to appeal to a broader market. Traditional watch imagery focused largely on distinguished models wearing the watches and appearing in the mass media in manner that was commercial and boring. He found it surprising that brands didn’t focus on how they were different instead as watches are after all an individual lifestyle accessory.